THE son of an Aussie rock god is on his way to achieving perfect poster boy status on the UK modelling scene - purely because of his famous genes.
While Jethro Lazenby's street cool credentials are an obvious selling point, it's his other genes - as the son of Australian musician Nick Cave - which are helping the teen to achieve perfect poster boy status in the lucrative UK modelling scene.
In a time when kids of rock stars are the new breed of celebrity overseas, Lazenby has joined the likes of Ronnie Wood's son Jesse and Keith Richards's daughters Theodora and Alexandra in making an edgy stamp on the international fashion world.
Dubbed the "rockocracy" by the UK press, the new-generation groovers were celebrated in a recent multi-million-pound campaign by designer label Burberry.
After attracting considerable interest from British fashion titles and agencies, lanky fashion plate Lazenby has decided to capitalise on the interest by relocating to London.
The move is so far paying off - having signed with London agency Independent Models, Lazenby has already shot his first fashion spread for a British magazine.
The 18-year-old has also been booked to strut his stovepipes in several catwalk shows during London Fashion Week in September.
Lazenby, who until recently was living with his mother Beau in Melbourne's Collingwood, has inherited his father's lithe frame and taste for the spotlight.
"I've never wanted to live in his shadow but if I can make money, why not?" he said.
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